To be frank, I’m not happy. In fact, I’m angry. It’s alarming to me how easy it is to whip the masses into a self-righteous frenzy with a simplistic video and a teary soundtrack. At best, Kony 2012 is a hyper-simplification of a complicated issue. It allows most of us to skip the frank, involved discussion in favor of just furthering a meme. Attach a cute two-sentence plea and ta-da! You have just saved the world. The whole endeavor comes off like a fad, not a sustained plea for justice. I’m sure most viewers will forget about Kony as soon as a tweet storm arises about some other social justice issue.